Privacy Policy
Sleith Marketing · Last updated 17 August 2026
Who We Are
Sleith Marketing ("we", "us", "our") is a marketing agency providing website design, SEO, social media, email/SMS marketing, and content creation services, operated by Sam Sleith as a sole trader.
This policy explains how we collect, use, and protect personal data when you visit our website at sleithmarketing.co.uk, get in touch with us, or become a client.We are the data controller for the personal information described in this policy.
If you have any questions, you can reach us at sleithmarketing@gmail.com.
Scope of This Policy
This policy covers visitors to our website, people who contact us through forms, email, or surveys, and prospective and current clients. It does not cover the privacy practices of client websites we build or manage on their behalf, or third-party sites we link to.
Information We Collect
Information you give us
Contact details (name, email, phone number) when you fill in a form, email us, or complete an onboarding/access surveyBusiness details relevant to the services we provide (e.g. website platform, social accounts, target keywords)
Any other information you choose to share with us, for example over email or on a call
Information collected automatically
When you visit our website, we and our third-party tools automatically collect certain information via cookies and similar tracking technologies, including your IP address and approximate location, browser and device type, pages visited and time spent, referring website, and interactions with our ads.
Cookies & Tracking Technologies
We use the following tools on our website. Some of these set cookies, or use similar technologies such as pixels, to recognise your browser or device.
Google Analytics
Understand how visitors use our site
(pages viewed, time on site, traffic sources) so we can improve it
Analytics
Meta (Facebook) Pixel
Measure the effectiveness of our Facebook/Instagram ads and show relevant ads to people who've visited our site
Marketing
Google Ads remarketing tag
Show relevant ads to previous visitors as they browse elsewhere online
Marketing
LinkedIn Insight Tag
Measure LinkedIn ad performance and understand visitor demographics
Marketing
Analytics and marketing cookies are not essential to the site working, and are only set once you've given consent through our cookie banner.
You can change your preferences at any time using the cookie settings link in our site footer, or by adjusting your browser settings to block cookies — though this may affect how some parts of the site work.You can also opt out of specific tools directly:
the Google Analytics Opt-out Browser Add-on, Meta Ad Preferences, Google Ads Settings, and LinkedIn Ad Preferences.
How We Use Your Information
We use personal information to respond to enquiries and provide quotes, deliver the services set out in your package (website, SEO, social, follow-up marketing, or content creation), communicate with you about your project including onboarding surveys and reports, understand how people find and use our website so we can improve it, show relevant ads to people who've shown interest in our services and measure how well those ads perform, and meet our legal and accounting obligations.
We do not sell your personal information.
Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
Consent — for analytics and marketing cookies (Google Analytics, Meta Pixel, Google Ads, LinkedIn Insight Tag), and for any marketing emails or texts you opt in to
Contract — to provide the services you've engaged us for
Legitimate interests — to respond to enquiries, maintain our business records, and keep our website secure
Legal obligation — where we need to keep records for tax or accounting purposesWhere we rely on consent, you can withdraw it at any time, free of charge.
Who We Share Your Information With
We share personal information with trusted third parties who help us run our business and deliver our services, including Google (Analytics, Ads, Search Console, Drive, Business Profile), Meta (Facebook/Instagram advertising and Business Suite), LinkedIn (advertising), Webflow (our website hosting and CMS platform), Semrush (SEO tracking and reporting), email/SMS marketing platforms where used as part of a Follow Up package, and our accountant or bookkeeper where necessary for tax purposes.
We only share what's needed for them to provide their service to us, and we don't sell or rent your information to third parties for their own marketing.
International Data Transfers
Some of the third parties listed above, such as Google, Meta, and LinkedIn, may process data outside the UK, including in the United States. Where this happens, we rely on safeguards such as the UK's International Data Transfer Agreement or the EU–US Data Privacy Framework, as provided by those companies.
How Long We Keep Your Information
We keep personal information for as long as necessary for the purpose it was collected. Enquiry and survey data is typically kept for up to 24 months, or until you ask us to delete it. Client project data is kept for the duration of our working relationship, plus a period afterwards to meet legal and accounting requirements, typically 6 years.
Analytics data is retained according to the default settings of each tool — for example, Google Analytics retains user-level data for 14 months by default.
Your Rights
Under UK GDPR, you have the right to access the personal information we hold about you, ask us to correct inaccurate information, ask us to delete your information, object to or restrict certain processing, withdraw consent at any time (for example for cookies or marketing), request a copy of your information in a portable format, and complain to the Information Commissioner's Office (ICO) if you're unhappy with how we've handled your data.
To exercise any of these rights, email us at sleithmarketing@gmail.com.
Children's Privacy
Our website and services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this policy from time to time, for example when we start using a new tool or change how we handle data. The "last updated" date at the top will always reflect the latest version.
Contact Us
If you have any questions about this policy or how we handle your information, get in touch.
Sleith Marketing
Email: sleithmarketing@gmail.com
Website: sleithmarketing.co.uk